Condomerie is an Amsterdam based condom shop that calls itself the first specialized condom shop in the world – ‘since 1987’. Apart from an offline shop – located pretty close to the world famous red light district – Condomerie also has an online shop. A good reason to create some international rumour around the brand. Agency 2010 came up with the idea to use the brand new medium Chatroulette to generate traffic to its shop. The topless lady literally conveyed the message: “BINGO. You are now in touch with a HIV infected person. Don’t play Russian roulette in real life”. A message that must have come accross loud and clear to all the ‘wankers’ on Chatroulette.