Agency 2010 has become SSSS & Orchestra. 2010, that changed its name – not very conveniently – every year, was founded in 2008 by 6 founding fathers. After 2 partners had already left the agency, online guru Jeroen de Bakker recently left to found Lab1111. With only three of the founding partners left – Béla Stamenkovits, Ramon Stalenhoef en Mischa Schreuder – the agency attracted Ed Stibbe as managing director. Stibbe, who was managing Lowe until 2009, is the fourth S on board – hence the name. We don’t really know how to pronounce the new name properly (like s,s,s,s or like a snake), but wish them all the best!