Amsterdam won 5 silver Lions in Cannes yesterday. Big winner was Kong with 3 silver Lions for Stanislav – 2 for Promo & Activation and 1 for PR. Not really a surprise, since the online viral, that used people’s photo’s from social network site Hyves in an online film, already won several national and international prizes – though Cannes, of course, is the Wimbledon of the Grand Prix shows. Salient detail, according to Adformatie, Zwier Veldhoen, ECD at THEY and part of the P&O jury, said the case probably would have won gold, if submitted better. DDB also won silver in Promo & Activation for Centraal Beheer (CB), the insurer, known for its pay-off ‘Just call us’, created 3D outdoor spectaculars with typical accidents. The consumer could photograph itself in the accident and upload it on a dedicated website. The best ones – judged by the online audience – were used in a (2D) outdoor campaign. The fifth silver Lion went to MINI’s Christmas Box (see picture), by UbachsWisbrun/JWT. The message; only €99 per month. That is what we call, a big idea.