Congrats to Strawberry Frog Amsterdam! The agency pitched for the worldwide Emirates account and won. The other pitch contenders were Team WPP (which didn’t sound very creative from the start), VCCP (a London based agency), and 180 Amsterdam. Emirates and Strawberry Frog are not new to each other. Already in 2004 the agency – that recently re-opened an Amsterdam office – won the Emirates account. During the World Cup Football this summer, it became clear to us that the airline needed a new agency. Even though it was an official sponsor, we didn’t see any of its advertising. We look forward to seeing Strawberry Frog’s new ‘Cultural Movement’ approach.