One of the biggest radio channels in the Netherlands, Radio 538, advertises its Ibiza promotion with two ecstasy pills in the colours of its visual identity; “Listen and win a trip for 2 to Ibiza”. You would almost forget that ecstasy is considered a hard drug – even in the Netherlands. Maybe they should have added a legal disclaimer, saying; “we recommend you to first try one E, to see how it lands, and only then move to the next one”. In any case, an effective ad that will attract the exact right audience for a trip to Ibiza. It also says you should check the 538 website for more info. We did, but couldn’t more info – it probably didn’t fit on the information overloaded website anymore. Anyway, the ad was made by bsur.