Design agency VBAT has won a golden Graphis Award with its retail design for the Dutch SNS Bank. We’re not too familiar with the Graphis award, but the website looks pretty distinguished. And if we judge the design, it does look…uhm…very, very colourful. So we definitely believe that this new retail environment will do a great job in separating the bank from its competitors. It might even be able to make SNS the sexiest bank in the Netherlands – though personally we’d rather go for reliability these days. One thing we would like to advise SNS though; please do create some matching advertising, cause if you ask us what the SNS brand is all about, we wouldn’t have a clue. In our mind, the brand is fairly insignificant.