Though these two (“Trees and Bo”) seem to be stuck in this banner, “they’re not stuck with Ben”. Because Ben doesn’t do year-contracts. Ben is the mobile phone provider (the name translates: Am – as in ‘I am’) made famous by KesselsKramer in 1999 with a very distinctive campaign; “Ik ben Ben”. After killing the brand in 2003, to become T-Mobile, it was reintroduced in 2008. To never change a winning team, KesselsKramer was awarded the account for a second time. But unfortunately since the relaunch we haven’t seen – or at least can’t remember having seen – any memorable work. And though this might be judged as a great ad by the average consumer, we of course remember the best banner ad (if not ad campaign) of 2009 for Belgium bank Axion, created by Boondoggle. A very similar idea – though better – that won a ton of international awards – among which 5 (!) golden Lions in Cannes this year. Our conclusion: Ben Was.