Good news for Amsterdam. Team Volvo brings together “the best people” from EuroRSCG 4D (Amsterdam), Arnold (Boston) and SapientNitro (Shanghai) to work dedicated on Volvo. All agencies have been working for Volvo before. The unit will start in September with 30 people. Jorian Murray (ex Dye Holloway Murray and ex DDB London) will be leading the pack. The joint agency is going to direct the three most important markets in the world; North America, China and Europe. Murray built up a reputation for building car brands when working for Volkswagen from 1992 till 2007 – allegedly it doubled VW’s market share. Murray said Amsterdam was the city of choice, because it is the creative capital of Europe. Sven de Smet, since June director of global marcom at Volvo, added that Amsterdam attracts international creative talent, has an Anglosaxon focus and is well connected (thanks to Schiphol airport, AAB). We wish Team Volvo the best of luck!

Source: Adformatie