The Dutch advertising spendings have strongly improved in the second quarter of this year. According to media agency GroupM outdoor advertising grew with 30% compared to the same quarter last year. TV grew with 8% and newspapers 6%. Magazine advertising didn’t grow, which could be an indication that within a few years all magazines will become digital [AAB]. Strangely enough GroupM couldn’t say what online is doing. Overall, the Dutch advertising market grew 6% to 8%. The PBIN (the body that represents the Dutch online agencies) does have an idea about online growth. It expects a revenue growth of 9% in 2010 – based on research among its agencies. If this is true – the research might of course be a little biased – it will bring the online category more or less back to pre-crisis results. And according to the PBIN it shows that advertisers are still changing their budgets towards online.

Source: Adformatie