On September 13th the World’s youngest Fomula 1 racer, Lewis Hamilton, will compete against a virtual racecar, built up from 28.800 Facebook profile photos – we’ve also uploaded our own. The question is, who will finish first; Hamilton in a racecar, on a 2.7 Km track, or the 288 MB Facebook car that will be downloaded with Vodafone’s mobile network. It wouldn’t surprise us if the Facebook car wins, since the campaign is there to display the speed of Vodafone’s new, upgraded network. According to Vodafone, it is as fast as the average computer connection. That is quite a claim. And if true, how about communicating; “Vodafone’s new network; as fast as a landline”. Anyway, if you would like to see the actual race, it will be shown live on Facebook. Created by Achtung!.
Update: Sept. 13th: Lewis Hamilton won!