StrawberryFrog NY/Amsterdam won the pitch for the Downtown Dubai account, owned by Developer Emaar Properties (PJSC) – it was a three-way pitch with Saatchi & Saatchi London and Y&R London. Strawberry Frog Amsterdam can be happy with this second global account win since re-opening offices in Amsterdam. In july the agency won Emirates, another company from the Middle East, and one of the reasons they were invited to the pitch. Downtown Dubai has a total project (not just advertising) budget of $20 billion (!). Part of Downtown Dubai are the Burj Khalifa, the tallest building in the world, and the Dubai Mall, the biggest shopping/entertainment mall in the world. 180 Amsterdam also won. Not an account though, but a new creative director; Galen Graham. Before he worked at DDB Chicago, where he worked on clients like Bud, McDonald’s and Dell. His most famous piece of ad is Bud Light’s ‘Swear Jar‘, a huge hit on YouTube, and the first non-broadcast ad winning an Emmy Award. Before DDB Chicago Graham worked as an art director at Cramer-Krasselt. He started his career in 1998 at Fallon. Sean Thompson, who was ECD at 180 Amsterdam since January 2006, became global creative director for the brand new Team Volvo. They probably found him through all the awards he won for Honda – especially with ‘Grrr’ – at W+K London.
Source: Adformatie