Quite a visual ‘trip’ this NS Hispeed ad. “Wherever you want to travel within Europe, every high speed trip starts at home” is what the voice-over tells us. O.k., maybe it’s not the greatest ad in the world, but we very much like the art work – except for the last frame that creates a huge anti-climax and makes you realize that the client always has the final say. The commercial was conceived by Tribal DDB, animated by Joris Blomjous and Michiel Krop, and directed by Raphaël Bartels.