When you see this poster (click to see it in its full glory), the first thing you think is that these (photoshopped?) girls are hairdressers or serve cocktails in a cheap nightclub. Or both. But when you know that this is a foldout in the Adformatie, it must be something else. Indeed, Patricia de Vries and Lydia de Koning work since recently at Lowe. And since apparently there were no awards or portfolio to show, the agency simply decided to impress its potential clients with a very sexy copywriter and art director (here’s their ‘fact sheet’ in Dutch). On the back Lowe asks: “Want to also enjoy Lydia’s and Patricia’s work?” We tried hard to understand why these girls agreed on doing this. The sexist look and tone of this ad made us even wonder what they had to do to get the job…