This commercial kicks off an online Adidas game that allows you to play against random people on Facebook. You choose a city (from a team that plays the Champions League), then a part of your city, and then a move you would like to make against your opponent. It’s like rock-paper-scissors (where have we seen that before?), so everybody can play it. If you win, a part of the city becomes your team’s colour. Created by 180 Amsterdam.