Delta Lloyd ends it relation with Lowe & Draftfcb. There will be a pitch, but the insurer hasn’t decided which agencies will be joining it. In 2006 Delta Lloyd ended its contract with TBWA\Neboko, the agency that invented the pay-off ‘…zeker Delta Lloyd’. Lowe & Draftfcb kept the pay-off but completely changed the tone of voice from humorous to serious. The first series of commercials Lowe created for Delta Lloyd were the best within its kind.

Amsterdam Worldwide has won the global Olmeca tequila account. Pernod Ricard took the brand away from M&C Saatchi (London) and forwarded it to Amsterdam Worldwide without a pitch. It wouldn’t surprise us if the agency’s multi-awarded work for ArArAt helped the smooth transition. Though in Holland tequila is not very popular – we had never heard of the brand – it is the fastest growing spirits category globally over the past 5 years. And Olmeca is one of the biggest brands within this growing category.