Dutch Fashion brand G-Star appointed Nothing Amsterdam to run its international account. Joris Aperghis, CMO G-Star said Nothing understands the brand and the challenges that lay ahead to help it with its international growth.  G-Star was founded in 1989 (originally called Gap Star). Today the brand has over a 1000 employees and 250 shops in 69 countries. This is G-Star’s first agency, which is quite surprising given the fact that already for quite a while the brand has launched international ad campaigns – most recently with photographer Anton Corbijn.
Amsterdam Worldwide hired ‘Director of Strategy’ Uli Kurtenbach to support the agency with (among other brands) the brand new tequila account Olmeca and to help it develop new products and services – which sounds interesting and a bit vague at the same time. Kurtenbach lives in Amsterdam already for 14 years. He worked at Wieden+Kennedy Amsterdam (together with his new agency’s ECD, Richard Gorodecky), 2008 (today SSSS & Orchestra), and most recently at Naked, where he was managing partner.