Draftfcb will be the sole lead agency for Beiersdorf – owning personal care brand Nivea – as from January 1st 2011. The agency won a lengthy international pitch with among others TBWA\. For Draftfcb the pitch was led by international Chief Creative Officer Jonathan Harries and Amsterdam based ECD Dagan Cohen. For years both Draftfcb and TBWA\ were working on different Beiersdorf brands/products, which didn’t exactly create a situation of strategic and creative coherence. This should now change.
180 Amsterdam has made a series of new hires. From left to right in the picture: First of all Ben Hartman and Neil Durber from Rainey Kelly Campbell Roalfe London joined the agency. They will primarily work on 180’s newest account DHL. To further reinforce the creative department, creative David Chalu is also joining the agency as Senior Copywriter – he came from McCann Erickson London. Earlier this year, in September, Galen Graham was appointed as Creative Director – coming from DDB Chicago.