Nice! You got to love these 3 minutes of advertising that opened the H&M flagship store on Dam square in Amsterdam on November 22nd. And, yes, the idea is not entirely new – literally 200 meters away agency Muse did more or less the same – though slightly more impressive – for Samsung last May. But we don’t care; it’s an awesome brand experience anyway. It was done (again) by Muse and the 3D projection was designed by Elano Collaço do Monte Teixeira. Well done.