Since the 1950s KLM offers every World Business Class passenger a gift; a Delft Blue miniature Dutch canal house, filled with jenever – a traditional Dutch, juniper-flavoured gin. Every year, on October 7th – the anniversary of KLM’s founding in 1919 – a new house is launched. According to KLM over the years these houses have become collector’s items. Tribal DDB created a real life, 7 meter long canal street with 91 minitiature houses, then filmed it, and finally turned it into a virtual, online experience, dubbed ‘Take a trip down KLM lane’. The different houses are clickable and reveal information about the different buildings’ location (in Google maps) and history. The miniature bridges, trees, boats, etc. were created by model maker Lucas van Doorn. Speaking of craftsmanship!