An online thingy for mobile provider Ben, created by KesselsKramer and (technically) realised by We Are Just. With the light on your mobile and a webcam the site berichtinhetdonker.nl (message in the dark) helps you to write an appropriate message to your friends in these dark days before Christmas. It isn’t easy we have to say. The darkness is really important for the ‘light writing’ technique to work and you need to keep a little distance. It took us 6 attempts to create this very arty AAB message – as you can imagine “Merry Christmas” was a bridge too far. Once you’ve created your own message, you can share it via different social media. Meh.