For most people this time of year is a time for self-reflection; what went well in 2010 and what not? What should go better in 2011? We’ve asked ourselves the same questions. What went well? Traffic! The amount of absolute visitors grew 375% What went not so well? Two things: finding more columnists and finding more funding. Especially the first one should improve next year, so for anyone with a catchy (very important), English pen, send us your columns – it can be about anything as long as it has to do with advertising. In return we’ll offer you a ton of exposure around the globe! The second point of improvement, finding more funding, has to do with the fact that we hate doing sales – which is pretty ironic when you work in advertising. So, while we’re at it, if you have any banners or jobs you want to share on our site, let us know – we’ll give you a special price! The good news is that Amsterdam Ad Blog will get a redesign real soon. We were actually hoping to implement it before 2011, but some persistent bugs and a web developer that felt the need to go to Egypt (of all places), postponed things a little. Another introduction in 2011 will be the ‘Ad of the month’ and – at the end of the year – the ‘A Award’ – the latter will per definition become the most prestigious award in Amsterdam advertising. Finally, thanks for all your views, comments, and e-mails. Without you, we’re nothing. We wish you an ambitious, creative and productive 2011 and hope to see you back next year!