There’s a Dutch saying about ‘shitting 7 colours’ when you’re really scared. And since the Dutch love their fireworks, dogs – and cats, for that matter – have a hard time around New Year’s. On this poster created by TBWA\Neboko the dog food brand Pedigree offers some preparation tips on its website for dogs that are terrified of fireworks. A real sympathetic gesture translated in a strong ad. One thing that is fairly…um…let’s keep it polite…clumsy; on Pedigree’s website there’s not a word about fireworks – unless they hid it somewhere. Does Pedigree know about this ad at all?