“Not every granny is reliable. Fortunately every Golf is”. This feel good commercial, built around classic advertising humour, doesn’t require much elaboration. The message is clear. And except for the music – that makes the Golf sound a little too cheap – and the overacting dad, we like it. Even if you don’t, the ad is as reliable as a Volkswagen Golf. It was created by DDB and directed by Bart Timmer (CZAR). The commercial was launched through YouTube and Dumpert (a Dutch site with funny, shocking, etc. video’s) and according to DDB generated 1 million views within one week. Who needs television?