If you want to believe Matt Beaumont’s brilliant novel ‘E’, then advertising is by far the most interesting industry to work in for starting exciting liaisons with colleagues – we’ll never forget the extremely funny ‘elevator scene’. If we may believe 180 Matt Beaumont was right. The agency developed a website that generates rumours. And if you click the site’s refresh button a few times, you get the impression that 180 is one big orgy. The fact that 180 built this Rumour Generator might also give the impression that they have a little too much spare time, but we were told that the agency is very busy and feels the economy picking up again. So, all in all, 180 is definitely the place to be; they work hard and ‘play’ hard.