We already knew that the MINI is quite a sexy car. But this Rocketman, MINI’s ultra modern concept car to be launched at the Geneva Motor Show on March 1st, sounds like sexy 2.0. And when you ask BSUR and production agency PostPanic to create a product film for it, you get sexy 3.0. So that’s what MINI did. The two minute film tells the history of MINI in both 2D and 3D animation – which is PostPanic’s specialty. The car has a super light carbon fibre cross system, which makes a natural link to Sir Alec Issigonis words that the first MINI was designed in 1959 as a fuel efficient car. A salient detail is the Union Jack on the roof made from in-laid LEDs that can light up when switched on. It makes a respectful tribute to MINI’s heritage, as the brand is German nowadays. According to the press release the concept car will go in production “based on the response from the MINI fans”. We don’t really know what that means, but it adds the obligatory social media in the loop. This stunning piece of advertising is the proof that “History may repeat itself, but MINI doesn’t“.