Photo: Maurice Mikkers
The biggest winner last night at the ADCN (Dutch Art Director’s Club) awards was Lemz. All the ‘bulbs’ – of which one was a Grand Prix (the very best integrated work) – went to their Fireworks campaign. Our very favourite campaign of the year Domino’s Pizza Pepperoni by Indie won one Golden and two Silver bulbs (TV, internet and activation) – in our opinion it was at least as good as Lemz’ work. Wieden also won one Gold and two Silver for Heineken’s ‘The making of The Date’ (internet, TV, and activation). Selmore won Gold for Bavaria and Hugh Heffner – so we can be sure that Charlie Sheen will also win Gold next year. We were a bit surprised that N=5 won Gold for Telfort – not really our taste. Y&R won one Gold and two Silver for LG’s ‘smart thief‘ (internet, TV, and viral). A bit strange that alle these films are winning different prizes for the different channels through which they are broadcasted – does the channel matter? Another one of our favourites was Hema’s with a push-up bra in print, promoted by a male model, going viral big time – by Doom & Dickson. It won Gold and Silver. Note: Hema is one of the most down to earth department stores in the Netherlands. TBWA won Gold with its print campaign for DIY chain Gamma; free Lego – “Just like dad.” In Interactive Tribal DDB won Gold and Silver for ‘Obsessed with Sound’ for Philips. One of the most impactful commercials of the year by Publicis for ALS won Silver – “I have died by now.” Special bulbs went to Mischa Rozema (for directing OFFF), Christian Borstlap (art direction and illustration, for LV and Mr Porter), and Simon Warner (photgraphy, for Octopus).
We like this one. Mom is waiting for her son to call. But as you know there’s a whole new generation that hardly uses its mobile to make phone calls. Hence the song (that spoofs a well known Dutch song, by Stef Bos) more or less saying “I use Facebook, WhatsApp, Twitter, all my crap needs to go on the web.” But only when it’s really necessary these guys make a phone call. When it rains for example and there’s no transport. But mom is not buying it; “saka saka boy” (asshole in Sranan) is what she answers him. In the previous commercial we were still surprised that Hi was promoting WhatsApp. Shortly after that we heard the CEO of KPN (Hi’s mother company) say that he didn’t see the decline of mobile phone calls coming – not displaying an incredible amount of vision. As the more versatile and younger brand, Hi has now fully and explicitly embraced the trend of using free online services with the apt pay off “Who needs phone calls these days.” Dynamic times in the telco business. Created by FHV/BBDO, directed by Jeroen Annokkee (CZAR).
Wow, what a great print ad (click pic = full ad) to explain that you sell “extra strong garlic sauce”. It instantly shows how Heinz’ new sauce scares away all the personal ads in the newspaper: no date guaranteed! Though when you think about it; is the repllent quality of garlic an attribute you’d want to blow up? Mmm. Probably not. Then again, if we’re talking about single mindedly conveying a message loud and clear, this ad is a winner! Created by N=5.
What a killer concept; a last minute billboard, becomes a last-minute billboard! The copy underneath the offer: “Our offers are so last minute that we could only create this ad last minute”. It proves once more that brilliance and simplicity go hand in hand in advertising. Created by N=5.
Just when we said we don’t often come across good print ads in the Netherlands, we found another one in TopGear Magazine – click on picture to see the ad. The copy: “Paul Kok just checked in @ the bottom of the Maas [big river in the Netherlands, AAB]“. And then: “Driving and social media don’t match”. Roger that. We don’t think there are too many people checking (let alone updating) their social media when driving (unless when stuck in traffic), but it’s a nice ad anyway. Created by N=5 for TopGear.
