We received a press release from THEY telling us that the agency just won the assignment to roll-out the Polish vodka Sobieski in India. Sobieski is (in quantity) the sixth-largest vodka brand in the world, but we never heard of it. After doing some Googling we came across this Bruce Willis commercial. Apparently he’s not only Sobieski’s advertising property, like George Clooney for Nespresso, but also a partner in the company. The commercial made us laugh out loud. Having seen this, we’re sure THEY will do a better job in India. Though selling vodka in India still feels like selling Vindaloo curry’s on the Northpole – fortunately India is a little denser populated.