Grey bought – or “integrated”, if you will – digital agency Blutarsky. Blutarsky is following its former MD Patrick Joore in the slipstream. Joore, previously MD at Blutarsky, started at Grey last month. Blutarsky’s eight-strong team will move to the Grey Amsterdam office. According to Wikipedia ‘Blutarsky’ is slang for a 0.0 quarterback rating in American Football, the lowest possible rating – it was derived from the movie National Lampoon’s Animal House in which John ‘Bluto’ Blutarsky (picture), played by John Belushi, scored 0.0. We’re not sure why the agency was inspired by this character, but hope the two agencies will ‘kick some ass’ – to stay in the verbal realm of football.