How ironic. Last week Jorn Wemmenhove wrote a Viewpoint about the proposed ban in the Amsterdam city counsel on outdoor banners on buildings and scaffolding. Wemmenhove wrote: “Personally, I believe too many advertisers do not care enough about the effect of their creations on the public space; they’re primarily interested in commercial effectiveness. Solely created to sell, advertising can be invasive and indeed visually polluting, especially in the public space. You can turn off your television or skip the pages of a magazine to avoid ugly ads, but you can’t turn off the buildings in your city”. Outdoor operator JCDecaux would like to add another medium to Wemmenhove’s argument: “You can’t turn off a billboard” the ad is literally telling us.