Two weeks ago agency We Are Pi threw a heavily sponsored fund raising party for Japan where 350,000 people lost their homes due to the tsunami; “AI NIPPON ♥ 日本” – meaning ‘love Japan’. All the artist friends of We Are Pi were asked to create some artwork for the silent auction held at the party. The auction featured original artwork from Olivia Bee (Portland), Christian Weber (NYC), Genevieve Gaukler (Paris), Alvaro Sotomayor (Amsterdam), Superdeux (San Francisco), Akinori Oishii (Tokyo), Pierre Janneau (Amsterdam), Jeff Kling (NYC) and many more. So far the auction raised over $20,000. If you couldn’t make the party, the auction is still going on Marktplaats. The brand new agency We Are Pi was founded by Jamie Kim and Alex Bennett Grant who met at W+K Amsterdam. The agency’s model is based on creating ‘shared value’. With this auction the agency clearly practices what it preaches.