Laurence Parkes has been appointed as Strategy Director at AKQA Amsterdam. Previously he was head of digital strategy for WCRS in London. Parkes initial focus will be the Heineken account. Prior to WCRS, Parkes worked at DDB and BBH in London. He’s been awarded with IPA Effectiveness Award for the successful Marmite Love/Hate campaign in 2002, helped to launch the Audi TV channel in 2005, and persuaded Google to allow a Weetabix spoof website that implied Google was powered by an elderly librarian in 2009. About his move Parkes says: “AKQA is obsessed with the detail, which shows in their work. I believe brilliance in digital is all about the detail. AKQA has ambitious plans for the Amsterdam office and I want to help turn it into the jewel in the crown of the AKQA network.” If that means we get to see more work from AKQA Amsterdam, we’ll keep our fingers crossed!