This 20-second commercial for Specsavers was created by BSUR and directed by Michael Sewandono (Comrad). The voice over says “Look around you. Discover. Have a look for free“. The concept plays nicely with the idea of looking at the world in a different way. Considering the category Specsavers’ brand proposition ‘Have a look for free’ is translated on quite an abstract, not very instrumental level. And the tone of voice whispers, while the others are screaming. Feels very sympathetic, even comfortable. It’s a pity the guy at end was dubbed in his own language. Funnily enough this grabbed us out of mid air and pulled us back on the ground. Back to the real, bad, corporate world.