Quite insightful and originally translated into a commercial this ad for cable provider Ziggo – created by DDB and directed by Diederik van Rooijen. “O.k., o.k., I’ll fix it” is what the man of the house says annoyed, after the entire family has subtly conveyed what a nuisance slow internet is. The ‘joking’ chairs at end are also a nuisance (“Ted, we already have fast internet”), but you know how it goes; in the briefing under ‘mandatories’ it said: “use the chairs”. Cause once you’ve chosen an advertising property, you need to keep using it for continuous brand identification. Well, if we may give Ziggo (and DDB) an advice; ditch the stupid chairs – one joke per commercial is enough. But, all in all, not a bad commercial for a cable provider.