While in the 70’s and 80’s Pony was one of the hipper brands, today it is vintage at best. And like many fashion brands that have been covered in dust over the years, Pony wants to win back its popularity. To do so Pony hired brand new Amsterdam agency Cloudfactory to introduce its new collection in Europe. Cloudfactory was founded by Jessica Kersten en Olivier Teepe. Its proposition fits the modern collaborative agency model that works with different creative teams for different clients. We guess this should prevent the agency from becoming a *tada* one trick Pony. The first Cloudfactory concept will be an experiential display presenting Pony’s new collection at the Bread & Butter festival in Berlin, next July.