Amsterdam Ad Blog

Outdoor stickers promote Artis’ baby boom
Amsterdam Ad Blog

June 21, 2011, AAB

This spring a baby boom is hitting Amsterdam zoo Artis. To celebrate this, Dawn came up with outdoor stickers. The agency was inspired by the farm-animals-car-window-stickers from the 70s-80s. Since the stickers can be removed and reused elsewhere, it is the first outdoor campaign that can physically go viral. What an incredibly handsome idea.

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