Insurer FBTO has changed its logo. VBAT, the agency responsible for the new design, explains in its press release that the logo was inspired by a “community of independent and optimistic people that want both a reliable and easy to manage insurance”. The blue in the logo represents the solid base of FBTO and the dynamically coloured ‘O’ the personalized insurance options. The colours are translated on the website by giving the different insurances (health, travel, etc.) a different colour. What do think?