We’re big fans of WeTransfer; a service that allows you to transfer big files for free. We like the clean site and are impressed by its business model; it simply sells wallpapers as advertising. And though the ads cover your entire screen, they’re not intrusive at all, cause WeTransfer only allows stylishly branded images – rotating every 45 seconds. With this game, built by Samsung and promoting the 3D LED Monitor, WeTransfer has taken things one step further. When you click on the pair of glasses (see picture), you become part of a first-person shooter and have to perform some simple tasks like reloading your rifle and spotting a terrorist with your binoculars. The game is not that special, but we like the fact that WeTransfer made it subtly ‘on demand’, instead of in your face.