Amsterdam directors Andre Maat & Henk Loorbach created this film together with Berlin agency Heimat for the Red Cross to ask people to “give life [and] donate blood”. We have the feeling that we’ve seen this concept before, but since it’s an attractive (and hopefully effective) film anyway, we don’t really mind. Andre Maat told us that the animations were made on a silicon re-production of the model’s head before the actual shoot. Then the entire film was projected on the model’s face and recorded in almost one shot.

A while ago we wrote about the opening of the new film museum EYE in Amsterdam and the 20-second ‘EYE-dent’ contest. André Maat, a director from Amsterdam – represented by production agency hazazaH - sent us his EYE-dent, which we instantly loved. When we asked him about the idea, he said “I hope that from now on everyone will see a giant monster when looking at the building.” Well, he might accomplish just that. And what a good example of looking at the same thing as everyone else, but seeing something different!

A very nice stop-motion film for Fair Trade created by KesselsKramer and directed by André Maat (hazazaH). The copy basically comes down to the fact that when you buy Fair Trade you are “fairbezig” (literally ‘fair busy’). It is clear that the commercial tries to persuade us to buy Fair Trade, but to know why buying Fair Trade is good for you (or your karma) you need to go to the fairbezig website. And there we see a big picture of a monkey choosing Robert Smit’s banana (no pun), which makes Robert win a golden fair trade banana. And that’s where we lost interest. Why not make a website about how Fair Trade works?

Since so many World Championship football commercials in the Netherlands are pathetically anti German – the Mannschaft apparently is still an Angstgegner – we decided to post this commercial that asks the Germans to watch the ‘WM’ on ARD and ZDF. The concept, conceived by Ogilvy Frankfurt, is (understandably) a little corny, but the stop-motion film was skillfully and laboriously shot (on HD video) by Amsterdam based André Maat and Henk Loorbach.