Give life, Donate blood
Amsterdam directors Andre Maat & Henk Loorbach created this film together with Berlin agency Heimat for the Red Cross to ask people to “give life [and] donate blood”. We have the feeling that we’ve seen this concept before, but since it’s an attractive (and hopefully effective) film anyway, we don’t really mind. Andre Maat told us that the animations were made on a silicon re-production of the model’s head before the actual shoot. Then the entire film was projected on the model’s face and recorded in almost one shot.






