What we like about this ad is that you can fully imagine these guys sitting in one car and all reacting differently on the crash that got them decapitated. We especially like the stare of the driver, facing his destiny bravely – a nice case of method acting. And of course it’s all well captured by photographer Krijn van Noordwijk (hazazaH). Somewhat ironic maybe that TopGear Magazine asked EuroRSCG to create an ad (yet another – here’s #1) about the risks of driving, but then again, Heineken also asks its customers to drink responsibly.