The good thing about working as an ad agency for small clients (with small budgets) is that your creative playground gets much more spacious. Big brands often don’t dare to stick their neck out, let alone go political – the consumer might turn against them! Not Lotte Yoga School; she hasn’t got much to lose. And that’s why she gave KesselsKramer carte blanche. And when you do that, you get distinctive work. Together with these posters – that promote a €5 trial session – Lotte Yoga School also sent each politician a letter. Unfortunately they are not very well written – here’s one that invites Geert Wilders to try yoga. In any case, a sympathetic idea; if we ever feel our brain is getting rigid, we’ll try out Lotte’s Yoga School!