The Artis animal sticker campaign by agency Dawn was one of the better campaigns we’ve seen this year. This huge ‘sticker’, measuring 20 x 30 meters – on the former head office of Shell, next to the new futuristic Film Museum that seems to have problems with the white sheets that should cover it – follows it up with the text: “Before you know it they are too big“. It promotes the September discount entrance fee at Artis – which was introduced more than a century ago to allow the poor Amsterdammers to visit the zoo. It was difficult the get the council of Noord (the district north of the IJ river) to coorporate with this huge outdoor ad in the up and coming area of Amsterdam (where Dawn itself is located), but eventually they did after Artis threw in some of its goodwill. The photo was taken by Ronald van Weeren.