Philips is obsessed with sound. At least, that’s what they try to communicate through this ingeniously made, interactive website that allows you to single out any of the 51 members of the Metropole Orchestra – known for its non-traditional attitude towards music – and ‘hear every detail’. On top of that you can also read about each musician’s musical preferences and find out more about them on their personal blogs and Twitter. Since every digital campaign nowadays requires an activational element, Philips also launched a competition in which its target audience is to submit home made compositions – in the jury: Steve Lillywhit (ex producer Talking Heads) and Benjamin Herman (New Cool Collective). The winner will see his composition played and recorded by the Metropolitan, which sounds like a serious incentive to us. Created by Tribal DDB.