“Can we find the morning news in the morning newspaper?” (click for ad). Pay off: “Nothing is more up to date than Nu” (‘Now’). True that. Nu is an online news site, deriving its name from being always up to date. Even the newspaper delivery boy reads Nu.nl, because once the paper is being distributed it is already old news. We know, the newspaper gives more background information, explains the news in depth, and provides more insights, but there’s already an entire generation that hardly reads newspapers. Bang! Paper is gone. Created by Noise.