A very nice stop-motion film for Fair Trade created by KesselsKramer and directed by André Maat (hazazaH). The copy basically comes down to the fact that when you buy Fair Trade you are “fairbezig” (literally ‘fair busy’). It is clear that the commercial tries to persuade us to buy Fair Trade, but to know why buying Fair Trade is good for you (or your karma) you need to go to the fairbezig website. And there we see a big picture of a monkey choosing Robert Smit’s banana (no pun), which makes Robert win a golden fair trade banana. And that’s where we lost interest. Why not make a website about how Fair Trade works?