Climbing for coupons
We got a déjà vu when we saw this idea by N=5. Not because it is not original – cause it is – but more so because it feels as if promoting the agency is more important here than promoting the rock climbing wall near Central Station (‘Klimmuur Centraal’) – after all, who’s going to really climb for those coupons? The fact that it was sent to us ready to present to an award jury seems to confirm our feeling.
You’re probably right. And it makes me sad. This is what agencies do way too often and it is not good for the industry. N=5 should know better and stand above this kind of fraudulent ego boosting self promotion. By the way they didn’t even pick busy locations which makes it even more inefficient.
It’s reality guys. This happens all the time. You might as well enter your work for the Lovie awards. It’s all the same.
Return of investment doesn’t necessarily mean people have to actually climb and return the coupons. I think creative advertising like this will definitely do good for ‘De Klimmuur’, simply because it’s more fun to see than 95% of the other ads we see every day.
Why would creative ads ever be bad for a the industry? I think it would be stupid to throw away ideas like this. It promotes ‘De Klimmuur’ just as much as it promotes the agency. Just like all other good advertising.
@Bart
You do have a point there. The only question that still remains is whether ‘fun to see’ in this case will create any brand preference. If no one notices it, no one will smile about it.
It’s not even original. US Army won a bronze in 2004 for it: http://www.advertolog.com/us-army/print-outdoor/wall-5656755/
It is getting noticed, as it is on this blog. Don’t forget, we are consumers too…
Wow the us army one is so much better
I understand your criticism and I agree with it.
Only, you have no clue what deja vu is.
@Jasper
That is quite a bold statement to make.
If it’s anything other than this, please let us know:
1: a: the illusion of remembering scenes and events when experienced for the first time b: a feeling that one has seen or heard something before
2: something overly or unpleasantly familiar