This Citroën DS5 Twitter Race is the first race ever (as far as we know) via Twitter. The concept is quite simple; you can navigate the DS5 towards yourself via Twitter and win it. We’ve seen a similar concept by Volkswagen and Achtung!, but using Twitter as the navigation tool is new. On the dedicated Facebook page Citroën constantly gives the Twitter crowd a choice (e.g. left or right) and the ‘wisdom’ of crowds decides where it should go. A count down clock decides when the race is over and (this feels as a bit of an anti-climax) when the time is up, the car pulls over and a sign is held up with a message. The first person to tweet this message wins the DS5. At the time of publishing this post there’s about half an hour to go and the car is near Bussum – if you live there start looking out for it. We always wonder what kind of people have time to be engaged in a game that consumes most of your day, but since it’s trending on Twitter (NL) it does get the needed exposure. It was created by EuroRSCG and Perfect Fools.
What we like about this ad is that you can fully imagine these guys sitting in one car and all reacting differently on the crash that got them decapitated. We especially like the stare of the driver, facing his destiny bravely – a nice case of method acting. And of course it’s all well captured by photographer Krijn van Noordwijk (hazazaH). Somewhat ironic maybe that TopGear Magazine asked EuroRSCG to create an ad (yet another – here’s #1) about the risks of driving, but then again, Heineken also asks its customers to drink responsibly.
There’s a new kid in town; Kingsday, a EuroRSCG 4D break away, founded by Sander Volten, Bram de Rooij, Sicco Beerda, and Eric Ytsma (in the photo – taken by Jasper Zwartjes – from left to right). The name is inspired by Queensday, a day that turns Amsterdam into one big party and during which “openness, spontaneity, and entrepreneurship meet”. Since these guys always look ahead – digital is incorporated in their DNA – they are anticipating the succession of the Royal throne by Willem Alexander, who will be taking over from his mother, Queen Beatrix. Hence, Kingsday. The agency wants to merge advertising, PR, and digital, which does sound like the ultimate mix. After all, advertising is mainly good in building a strong message, digital mainly in using state of the art techniques, and PR mainly in seeding. Not many agencies master all of these qualities at the same time. Kingsday’s ambition is to work for both Dutch and international clients and to start playing ‘Champion’s League’ straight away. Though there’s not one big founding client, the agency is talking with many different potential clients, so we trust these talented admen to be back on the pitch soon enough. We wish them all the best!
Weird and interesting at the same time. This commercial will definitely get some attention. Van Zwienen is a local Peugeot dealer that claims that nowhere you can get a cheaper Peugeot. It’s well executed and the message is loud and clear. We’re not sure if mother brand Peugeot will be happy about it, but job well done Rademakkers – directed by Kristjan Knigge.
Adidas is moving its digital account from 180’s Riot to Sid Lee. A worrying move for 180, since it makes Sid Lee, already working for Adidas Originals, own yet another piece of the advertising pie. Through the grapevine we also heard that Boston based Arnold will be opening an Amsterdam office at the end of this year to service its international client Volvo. This sounds like an efficient move since Volvo’s international digital agency EuroRSCG 4D is already based in Amsterdam.
and you know what…..the client brief came first!
And you know what; we said ‘almost’.
; )
nice.