So that’s what you get when a management consultant hires a digital agency; an ‘Appbook’. The book, titled ‘The Next Ten‘, shows us the expected challenges and opportunities of the coming 10 years by combining old skool press with an iphone (app), to be inserted in the center of the book. Some great Dutch thinkers like Robbert Dijkgraaf (on science), Rem Koolhaas (on architecture), Onno Ruding (on the economy) and Boris Veldhuijzen van Zanten (picture) – founder of The Next Web – (on digital media) give their view on the future and provide insights on how our life, work, and the way we interact will change. This fine book was created by Fitzroy in collaboration with Accenture, celebrating its 10th anniversary with its clients.