Last month we wrote about Tribal DDB’s campaign for Philips ‘Make me a morning person’, which asked real people to share their Wake-up Light experiences. Here’s the result; Iris works at Artis and is very grumpy in the morning, but as you can see she has totally changed thanks to the Wake-Up Light. Here‘s another one with Wernke. A new light, A new dawn, so to say. We like the look and feel of this film; the stop motion effects and playful edits make sure Philips doesn’t take itself too seriously – after all we’re talking about an alarm clock here – and give the product the needed emotional touch. Nicely done by Revolver Media.