According to the press release these posters for ice cream brand Frozen Dutch form ‘probably the world’s first ice cream winter campaign.’ We’re not too sure about that, but just showing the ingredients when you’re known for only using fresh, 
seasonal, organic ingredients in your ice cream, is an interesting and attractive way to advertise your products. Especially when you ask still life photographer Wyne Veen to esthetically capture the ingredients. Concept by Mr. Boonstra.