Lab 1111 created a new iPhone app, called Boodschapp (literally: grocery), which allows you to scan products in Dutch supermarkets (for now just AH, C1000 and Jumbo) and compare them with similar products on price and quality. Out of a total of 16 different parameters (calories, fat, sugar, etc.) the product also receives an overall grade and the intuitive colour green, yellow or red. Lab 1111 worked with an independent team of professional food specialists to make sure the app is reliable. Since there are many different (quasi independent) ‘buy sensible’ logos on packaging nowadays this new ambitious project has the potential to become the overarching new standard.