Amsterdam Ad Blog


January 10, 2012, AAB

Lab 1111 created a new iPhone app, called Boodschapp (literally: grocery), which allows you to scan products in Dutch supermarkets (for now just AH, C1000 and Jumbo) and compare them with similar products on price and quality. Out of a total of 16 different parameters (calories, fat, sugar, etc.) the product also receives an overall grade and the intuitive colour green, yellow or red. Lab 1111 worked with an independent team of professional food specialists to make sure the app is reliable. Since there are many different (quasi independent) ‘buy sensible’ logos on packaging nowadays this new ambitious project has the potential to become the overarching new standard.

3 Comments on "Boodschapp"

  • Hert says:

    Scanned four things from the Albert Heyn.. Pack of cheese, turkey, milk and peanut butter.. All unknown to this app… WTF

  • Boodschapp says:

    @Hert: These 3600 products are just the beginning. We continue to add more products to the database. But not all. There need to be three varieties of a product to be added to Boodschapp otherwise there is nothing to compare.

  • Paul says:

    Will people really be scanning products in supermarkets? Isn’t that a waste of precious time? I mean, it’s just about groceries isn’t it? I think it’s a nice app, but I’m not convinced that lots of people will be using it in reality. Time will tell.

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